Syllabus for
BBA (Strategy and Business Analytics/Honours/Honours with Research)
Academic Year  (2023)

Programme Description:  

      The BBA in Strategy and Business Analytics is a single major program at the School of Business and Management. Businesses in today's fast-paced, fiercely competitive environment need leaders who can offer value and drive great performance at all levels of corporate responsibility. Organisations are using analytics and sophisticated strategies to increase efficiency, improve customer service, and identify risks and opportunities across all sectors. This program is for undergraduate students who want to learn how to use data, numbers and strategies to help their companies make decisions. This Program is intended to assist students in creating and putting into practice strategies and data for diverse enterprises and organisations. Strategy and Business analytics will teach students the techniques and methods required to build and manage a successful business, particularly in the modern age of globalisation.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

2: Ability to demonstrate knowledge of business from a holistic and cross-functional perspective

3: Demonstrate the ability to communicate in a professional manner.

4: Evaluate problems and solve them in a scientific manner.

5: Develop Analytical decision-making.

Programme Specific Outcome:

Programme Educational Objective:

Course Description: The course focus on developing an understanding about managing human behaviour at the workplace for achieving organizational effectiveness. The course has been designed to provide valuable insights into the functions of modern-day managers. It involves tracing the historical evolution of management thoughts, exploring the concepts, principles and behavioural processes of management. The course provides an overview of human behaviours at individual, group and organization level.

Course Objectives: 

•To explain the basic concepts, principles and theories of management

•To examine the broad essential functions of a manager

•To identify the challenges posed by of globalization, diversity and ethics on today’s manager

•To analyse the individual’s personality, learning, attitudes and perceptions and its impact on their work behaviour

•To compare and contrast motivation and leadership styles of managers

•To assess the dynamics of group behaviours and its influence on group effectiveness

Course Description: This course intends to introduce basic accounting principles and practices. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. It also deals with providing an overview of accounting standards and IFRS. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs.

Course Objective:

●      To provide an understanding of application of various principles and practice of Accounting.

●      To demonstrate the knowledge on the process of accounting cycle and basic steps involved in Accounting.

●      To extend the knowledge of systematic maintenance of books of accounts to real life business.

●      To interpret Annual Financial statements of Sole proprietorship form of business.

• To outline the need for Accounting standards and IFRS.

An ever-changing Political, Economic, Social, Technological, Ecological and Legal (PESTEL) environment, coupled with the Volatility, Uncertainty, and Complexity Ambiguity (VUCA) world in that businesses operate, demands companies to be agile. This course gives an insight into corporate strategy enabling firms to survive the dynamism. The course dwells on the art and science behind crafting strategies. It allows for reflecting on the ethical and social sensitivity perspectives that drive businesses to pursue specific strategies.

Objectives:

·      To explain the concepts of Strategic Management in the given context 

·      To Identify and assess the internal and external environment to understand the problems businesses face.

·      To infer an appropriate strategy to solve a business problem.

·      To espouse a sense of social responsibility while strategizing

·      To instil a sense of ethical sensitivity while strategizing

Course Description: This course on interpersonal communication attempts to expose students to the intricacies of interpersonal communication such as self, self-esteem, listening, perception, culture and intercultural, verbal and nonverbal, interpersonal relationship, conflict management and team skills.The course further describesthe applications of interpersonal communication in the work place and in an individual’s personal life. 

Course Description

This course is aimed at undergraduate students to introduce to them the prominent debates in the economics of corruption. The course discusses how corruption acts as a constraint on economic growth using the theoretical constructs in Political Economy. It allows students to delve into the causes and consequences of corruption. In particular, the course will examine how corruption affects the emerging economies. The course will consider some of the seminal papers on the economics of corruption.

Course Objectives

 1. to create an understanding of the economic issues associated with corruption

 2. to enhance the student's understanding of the effect of corruption on growth and development

 3. to provide insights into the effect of corruption on emerging countries 

English is a global language for business. Fluency and clarity are critical skills for business communication. This course is designed for students of Business Studies to build business contexts using the English language. The course introduces students to reading and understanding the significance of Business English. It also teaches the basics of written and oral communication along with the knowledge of English grammar and syntax and their application in day-to-day communicative needs

The course aims to:

Familiarise the students with the importance of intercultural communication to meet global needs.

Develop linguistic and communicative skills for academic advancement and employment opportunities in national and global markets.

Enhance students' skills to be effective communicators in the digitally interconnected world.

Make students understand the significance of professional ethics in business correspondence.

The course aims to provide a basic introduction to understanding discourses of science and technology as represented in select science fiction narratives. The course will help students understand some of the basic questions about the human condition that are raised, debated, and negotiated in and through representative fiction that addresses global and national concerns. Keeping the contemporaneity of issues today, the course will also emphasize how there is a crucial intersection of various ideas that cut across several disciplines with regard to technology and life, thereby making it crucially relevant to engage with it in the contemporary context. Anyone interested in questions of science, fiction, and the human condition and the cross-cutting issues of gender, environment, technology, ethics, sustainability, etc may choose this course. The course will help develop theoretical knowledge about the genre, critical reading skills, and creative writing skills through class engagements and assignments.

Objectives:

• To introduce students to the field of science fiction

• Help students identify and raise questions through these works of fiction some relevant questions in the contemporary context

• To direct students towards realising the intersection of various issues raised across different disciplines.

This course will introduce students to the major theoretical and applied debates

as well as major moral puzzles and challenges in the field of global ethics.

Ethics is gaining ground as an important humanities intervention in a

fast-changing world. A course on ethics is often an added advantage for students

as it helps them shape a socially-aware perspective of the social reality and

develop ethical skills and foster employability.. Drawing on interdisciplinary

perspectives and thematic issues in the fields of international politics, business,

communications and law, the course will challenge students to reflect on major

ethical theories and traditions as well as core problems such as corporate

governance, global distributive

justice, the ethics of making and sustaining peace, media ethics and legal

dimensions of ethics. By combining the works of both classic and contemporary

philosophers with contemporary applied global issues, students will be able to

critically reflect on fundamental normative questions from an interdisciplinary

perspective and reflect on the rights, responsibilities and challenges of ‘good

global citizenship’. Through this, student reflect on cross cutting issues of

human values, gender, sustainability and professional development.

The influence and presence of the past is felt everywhere and every day in our lives. Movies, newspapers or the internet

bombard us and expose us to the past – both familiar and unfamiliar. However, the barrage of information and the forces

of globalisation have led to increasing questions on the relevance and the value of the past – indeed a denial even. This

course will engage the students with the myriad ways in which the past, though no longer present – is a presence in our

lives today. It will introduce the students to think historically, relate to their memories of their own past and make them

aware of the multiple perspectives which will enable them to read, write and reflect on the past; or in other words, make

history.

This course will introduce students to the methodological and theoretical questions that animate and inform the practice

of history. How do professional historians work? What is their goal? How do they locate and analyze source materials?

What kinds of arguments do historians try to make? How, ultimately, is history produced? This course will ask how (or

whether) historians’ particular sources – and their location in the archives – can give voice to the ordinary and of things

‘past’. Moreover, the course will address how the advent of the information age impact upon the historians’ profession by

exploring how modern technology – whether film, photography, or the internet – changed the way historians work and

address their audience.

The course would provide students with a thorough knowledge of the conceptual and practical aspects of digital cinematography through engagement with the works of eminent cinematographers from around the world and the equipment.

The course aims to help students to:

• Appreciate cinematography as a combination of artistic and technological endeavors
• Understand the basics concepts of cinematography and shot design
• Harness the power of natural and artificial lighting to compose powerful shots
• Explore the creative possibilities of cinematography and understand its importance in effective storytelling.

The global balance of power is changing dramatically. As the world seems to be moving away from American Hegemony, the question of where power lies in global politics is becoming ever more significant. Great powers remain as the critical actors in the international system and the nature of the international order is determined by their interactions in war and peace. This course focuses on the transformation of global power politics particularly focusing on the power shifts in the post-cold war international system. The course will also introduce students to the emergence of new powers such as China, India, Brazil and South Africa and the changing dynamics of the international system. The course will examine whether great powers can cooperate in addressing the consequential challenges in the new century; climate change, nuclear proliferation, refugee crisis, international terrorism and other issues. The course will also examine the competition among the great powers in the South and East China Sea, and the West Asian region.

Course Objectives

The course aims to help students to:

•   understand the key concepts and theories of international relations.
•  examine the key issues pertaining to great power politics in the twenty-first century.
• outline the dynamics of strategic interaction between great powers and focus on great power competition during World Wars, Cold War period and the post-Cold War period.
• develop an understanding of the great power dynamics, the use of power by great powers in international relations.

This course will develop an understanding of how advertising affects the human mind by giving unique and valuable insight from the industry. The course will help in studying the relationship between advertising and human mind and also apply this learning to advertising strategy, positioning, brand, and marketing communications that prepare students for the competitive world of advertising and marketing.

Course objectives

This course aims to

• Introduce psychological perspectives of advertisements in real life situations. 
• Orient students towards the various functions and roles of cognitive, affective and behavioral responses in the field of advertisement.
• Help students to identify and apply the various theories and principles of advertisement psychology in the field of marketing.

This multidisciplinary course will focus on those aspects that help individuals thrive. The course sheds its light on well-being and its components and also clears all the misconceptions revolving around it. The students will be exposed to certain theories, concepts and practice procedures of well-being and its components. This programme will help the students to reflect on their life experiences on these dimensions and to know how to improve them and flourish in their life. 

Financial Management is an introductory core course that is offered with intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organizations. The theme of financial management is structured around three decision making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through application of theoretical questions and practical problems.

Course Objectives: 

●      To understand the basics of finance function and the concepts of financial management

●      To apply the knowledge in taking finance decisions

●      To develop analytical skills to identify financial management problems and solve them.

●      To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

To assess a firm’s requirement for long-term assets by applying capital budgeting techniques

Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

• To explain fundamental concepts of marketing and their application to different markets.
• To give an understanding about marketing mix elements and strategies.
• To explain about consumers buying behavior.
• To critically examine and evaluate existing marketing strategies and tactics.
• To study the social responsibility and ethics of marketing.

This project is an opportunity to students understand social issues and challenges around their society. A short term association of students with NGO’s help them to learn other side reality of society which enable them to consider social issues in their future corporate decision makings. This project facilitate the students to effectively  utilizing their skills and competences to contribute the people, community and society

This course aims to deliver theoretical and practical exposure to Business Analytics and how it can be used to solve Analytical problems in Business. The course aims to provide the foundational concepts of Business Analytics and enable students to use those learnings and analytical models to analyse business decisions.

●      To relate the theoretical knowledge of business analytics with real-world data systems. 

●      To understand data management techniques to handle data for the decision-making process.

●      To analyse problems with the different tools and techniques for data-driven decisions

●      To appraise the different business analytics models to solve management problems

●   To design data-based solutions for different functional domains of business

This course is aimed at undergraduate students to introduce to them the prominent debates on democracy and emerging issues in economies.  The course discusses how various socioeconomic factors act as constraints on economic growth and development. This basic framework allows a student to delve into the causes and consequences of various strategies/methods taken/applied by policymakers and practitioners and how it affects the overall objective of the state/economy through a trifocal analysis of the economy, society, and market keeping the central theme of ‘Democracy.’This course will introduce students to:

• Growing crisis of wealth distribution and income inequality.
•  Sectoral significance and state intervention in policy making.
• Informal sector and labor market participation and rights.
• Analyze corruption in emerging economies through various case studies.
• Discuss the informal economy through concepts, theory, and measurement.

This course is aimed at undergraduate students to introduce to them the idea of sustainable development and public policies within that context. The course discusses the challenges of sustainable development. This course will equip students with the knowledge and skills necessary to design policies that promote sustainable development.

Business perceives the world’s realities and formulates strategies to market products accordingly. This perception requires thought or thinking and an understanding of language to materialize business purposes.  The course comprises practicals such as responding to audio, visual and written prompts. The course contents are indicative of global trends in business communication as well as the significance of cross-cultural (national and regional ) communication strategies. 

This course aims to

1. Develop an organic sense of coherence between thought and writing.

2. Help students read, interpret and deploy different oral, written, and visual cues to effectively articulate, compose and create content for their professional requirements.

3. Equip the students with the cross-cutting issues of professional ethics and human values in business communication

The urban spaces of India have transformed immensely with increased global influences. The course attempts to explore various aspects of cultural identity and compare those identities formed, represented, and reproduced in the metropolitan context of Bangalore. The course enables students to think of the concept of 'the city' as a dynamic entity and analyse how our understanding of, and interaction with the city produces knowledge of space, emerging subjectivity and the “Other”. The city will be examined as a physical and socio-political structure. Metropolitan cities are considered nowadays as sites in the transnational network of financial and technological activities and hence they must be studied as global spaces in addition to its local and regional specificities.

The course is conceptualized with the following objectives:

1. To introduce students to the idea of the city and enable them to ask some relevant questions in the contemporary context.

2. To introduce students to narratives as told by monumental and representational cultures of cities.

3. To make students reflect on how cosmopolitanism and diversity are expressed in urban environments. and how urban space mediate transnational and global links.

We become savvy about the world on a daily basis. Cyberspace aided by the internet is one agency that enables our knowledge and entertainment production, dissemination and consumption. We interact with the virtual space much more than we often interact with the real to the extent that the simulacra we live in have become more real/hyperreal than the real itself. In this scenario, it is important to read, understand, critique and reorient our relationship with the cyber world we live in and breathe through. The course will also deal with aspects of the public as personal and the personal as public. This course is an attempt to engage with these aspects by negotiating with the virtually real.

Course Description: 

Humankind is rich with tales of belief systems, practices and customs of various religions and inter relations and complexities of the same. This course aims to provide a comprehensive understanding of interfaith relations of the  world, which will deal with significant religious philosophies from not only the Indian subcontinent but also the world. This introduces the students to the ancient western religions, the concepts like paganism, animism and totemism, theoretical framework of religion and aspects of divination. This aims at familiarising students with the basic ideologies of the religions like Jainism, Buddhism, Hinduism and elements of power and politics associated with them - and how our ideas and philosophies of sustainability and development have been shaped and influenced heavily over the ages by them.

Course Objectives: 

• To introduce the students to various philosophies of religions of the world

• To familiarise the students with indigenous religious traditions and practices

• To provide an overview of interfaith relations of the world and the power dynamics associated with that

• To engage the students in discussion of selected case studies thereby sharpening their analytical and critical thinking skills 

• To familiarise students with the beginnings of religions of the world and their possible traceable transitions 

The aim of the course is to offer students the opportunity to understand, explore and appreciate the nature of human diversity and globalisation by providing a direct international experience in a virtual collaborative learning environment with students. It aims to form an intercultural perspective, provide knowledge of communication and behaviour within and between different cultures.

Course Objectives

The course aims to help students to:

• Identify and explain basic theories of human interaction within multi-cultural environments.

• Understand  basic principles of communication within various cultural settings.

• Identify and explain the specific culturally oriented communication needs of a variety of marginal or sub-cultural groups

India is the largest democracy of the world and its diverse society, vast geographical expanse and different cultural-social values make it an extremely complex political system. How does politics in a country like this operate? What are the historical influences and their impact on the modern democratic institutions of India? How has modern India managed to accommodate or shed off its century’s old traditional values in the clash between tradition and modernity? How have modern democratic institutions in India evolved, what are the pressures working upon them and how have these institutions performed till now? How does developmental state in India device and run welfare policies, maintain legitimacy and respond to crisis? The present course will give the students a basic understanding of all these aspects so that they can make sense of the ways in which democracy and political system operates in the country.

This course aims at exploring the phenomenon of aesthetics from a multidisciplinary perspective. Further it helps the students to get exposed to multidisciplinary approach of understanding realities.

Course Objectives:

After the completion of this course, students will be able to:

1.      Understand the philosophy behind aesthetics
2.      Understand human perception of aesthetics
3.      Appreciate morality and aesthetic judgements
4.      Take cognizance of the influence of technology on aesthetics

The course is an overview on the design and construction of equipment, products, work systems, management systems and tasks that can affect mental wellbeing. The course also helps the students to understand application of human factors and machine interactions that potentially reduce human error, increase system availability, lower lifecycle costs, improve safety and enhance overall system performance.